Articles

Summer Tire Rebates Are Here: Turn Up the Savings with ATD This Season

All Weather / All Season Tires: Hot New Styles for Spring

Spring weather can swing from warm and dry to cold and wet without warning. American Tire Distributors (ATD) is stocked with all-season and all-weather tire styles built to handle the season's shifting conditions.

Spring Consumer Tire Rebates Are Here: Save Big With ATD This Q2

Spring driving season is the perfect time to upgrade your tires—and American Tire Distributors (ATD) is making it even easier to save with multiple Q2 consumer rebates from some of the most trusted tire brands in the industry.

Ironman Introduces iMOVE Sport G2 All-Season Ultra High-Performance Tire

Ironman Tires today introduced the iMOVE Sport G2, a next-generation all-season ultra high-performance tire designed to meet the evolving demands of modern sport sedans, performance crossovers and select electric vehicles.

ATD Adds Falken Medium Truck Tires to Product Portfolio, Expanding Commercial Offering

American Tire Distributors (ATD), North America’s leading tire distributor, today announced the addition of Falken medium truck tires to its product portfolio, expanding its commercial offering and strengthening its ability to serve dealers across key segments.

Ironman Tires Launches All Country® HT 4S

Ironman Tires today announced the launch of the All Country® HT 4S, the brand’s first all-weather highway terrain tire designed to deliver year-round confidence, enhanced ride comfort and dependable traction for everyday drivers.

ATD Launches Edge Wheels, Adding New Value-Focused Proprietary Brand

American Tire Distributors (ATD), one of the largest independent suppliers to the replacement tire market, today announced the launch of Edge Wheels, a proprietary wheel brand offering high-quality designs in a wide range of sizes, styles and finishes for cars and light trucks.

Enhanced Loyalty Program Reaffirms Strong Commitment to Dealer Partners

American Tire Distributors (ATD), one of the largest independent suppliers to the replacement tire market, reaffirmed its commitment to delivering unmatched value and service to its dealer partners today with the launch of its enhanced Customer Loyalty Program.

Ironman Tires Launches All Country AT-X, the Brand’s First Tire to Combine All-Weather and All-Terrain Design

Ironman Tires today announced it is expanding its popular All Country line of tires with the launch of the All Country AT-X, a next-generation tire that combines all-weather and all-terrain tire design for year-round performance on and off the road.

American Tire Distributors Appoints Todd Pearce as Chief Financial Officer

American Tire Distributors (ATD) is pleased to announce the appointment of Todd Pearce as its new Chief Financial Officer, effective October 6, 2025.

American Tire Distributors Expands Commercial Portfolio with Addition of Double Coin Tires

American Tire Distributors (ATD), one of North America’s largest independent suppliers of tires to the replacement tire market, is proud to announce the expansion of its commercial tire portfolio with the addition of Double Coin tires, a leading manufacturer known for delivering high-quality, cost-effective commercial tire solutions.

American Tire Distributors Appointed as National Partner for Giti Tire Across Its Entire Network

Giti Tire (USA) Ltd. is pleased to announce that American Tire Distributors (ATD) will now serve as a national distributor of Giti and GT Radial brand tires across ATD's extensive network.

Nokian Tyres, ATD Launch Nationwide Distribution Partnership

Nokian Tyres and American Tire Distributors (ATD) have announced a distribution partnership to serve tire dealers throughout the United States. The program, Nokian Tyres’ first-ever nationwide distribution agreement, gives the company access to ATD’s extensive network, which includes more than 110 distribution centers across the United States serving approximately 80,000 customers.

An Open Letter from American Tire Distributors (ATD)

Over the past several months, American Tire Distributors has navigated one of the most significant transitions in our company’s history. Recent shifts in our vendor portfolio mark a significant moment in our journey. We recognize the impact these changes have had on our customers, partners, and the industry—and we meet this moment with transparency, urgency, and resolve.

We Are American Tire Distributors

In 2025, American Tire Distributors (ATD) proudly celebrates 90 years of service to the tire and automotive aftermarket industry. Since 1935, we’ve been more than a tire distributor—we’ve been a trusted partner to independent tire dealers, auto repair shops, dealerships, and national retail chains. Our purpose has always been clear: to help our customers thrive and keep America’s drivers safely on the road.

Are Tire Dealer Loyalty Programs Worth It?

Tire dealers face increasing pressure to grow revenue, retain customers, and stay competitive in a crowded market. But one strategy stands out for its proven return on investment (ROI): loyalty and rewards programs. More than just perks, the right rewards program acts as a built-in growth engine—encouraging repeat purchases, rewarding sales growth, and driving brand loyalty. In 2025, loyalty programs aren’t just a bonus, they’re a strategic advantage. And there’s no better time to invest. While inflation has cooled to 2.8% year-over-year as of February 2025 (source), consumer confidence has dropped (source). That’s why forward-thinking tire dealers are turning to customer rewards programs to strengthen margins and drive future growth—regardless of market conditions.

Hercules Tires Enters Rugged Terrain Market with All-New TIS RT1 by Hercules

HUNTERSVILLE, N.C. – April 7, 2025 – Hercules Tires proudly announces the launch of the TIS RT1 by Hercules, a groundbreaking rugged terrain tire designed to bridge the gap between all-terrain and mud-terrain performance. Engineered for light trucks, SUVs, and crossovers, the TIS RT1 by Hercules delivers superior off-road capability without sacrificing on-road comfort.

Nitrogen vs. Air in Tires: Which Is Better for Your Vehicle?

Wondering whether nitrogen or air is better for your tires? Learn the key differences, pros and cons, and myths vs. facts to make an informed decision.

Time to store your summer tires

Your guide to properly storing sumer/UHP tires to preserve their longevity and performance. We walk you through cleaning the tires and wheels, choosing a suitable storage location, and ultimately prolonging tire life and ensuring safety upon remounting.

The 45-degree switch: time for winter tires

When do you switch to winter tires? Do you know the 45-degree switch? We are here to help educate and explain winter tire needs.

Behind the Wheel: Celebrating Our Drivers

Our drivers keep the heart in our company.

How to read your tire’s size

Reading tire sidewalls can be tricky and confusing. We want to provide you with a graphic to easily understand tires and their language. Afterall, Tire is our middle name.

All-Season vs. All-Weather

Have you found yourself pondering and wondering what the difference in all-season tires and all-weather tires? Let us help you with the answer.

What are tires made of?

Have you always wondered what tires are made of? Short answer, 100s of different materials. Roll on into the article to read just what each ingredient is and how it helps your tire performance.

8 Expert Tips For Wet Road Driving

Do you know how to drive safe in wet conditions? We want to give you 8 simple tips to make you more comfortable.

Time to store your winter tires

Your guide to properly storing winter tires to preserve their longevity and performance. We walk you through cleaning the tires and wheels, choosing a suitable storage location, and ultimately prolonging tire life and ensuring safety upon remounting.

Do you really need to “break in” new tires?

Have you ever wondered whether new tires need a break-in period such as new shoes. While a formal break-in isn't mandatory, the initial 100 miles are crucial for allowing the tires to acclimate to the vehicle, ensuring an even distribution of mold-release agents. We want to provide you with specific guidelines for all tire types, emphasizing the importance of a short break-in period to maximize tire longevity and performance.

Mismatched Tires: The Do's and Don'ts

The decision of replacing tires after a flat – what should you do? Focus on the choice between replacing two or all four. For all-wheel-drive vehicles, maintaining uniform tread depth is crucial to prevent drivetrain damage. The recommendation is to use the same brand, type, and size for all AWD tires to ensure system harmony. In two-wheel-drive scenarios, place new tires on the rear for enhanced hydroplaning resistance, along with the importance of maintaining tire uniformity for optimal vehicle performance.

Jingle All the Way: Your Ultimate Guide to Holiday Road Trip Tire Prep!

Gifts are neatly wrapped, the pup is in the backseat with a bow tie that rivals Santa's, and you’re all set to sleigh your way to the family's festivities! But before you take that traffic-filled road trip, we want to help save you money and headaches down the road. Here are a few tips to make sure your tires are prepared to get you on your ultimate family holiday vacation.