HUNTERSVILLE, N.C. – October 7, 2026 – Tire Pros, a subsidiary of American Tire Distributors (ATD), brought together more than 600 Tire Pros franchisees, vendor partners and industry experts Sept. 25-27 in Orlando, Florida, for its 2026 Tire Pros Conference. Centered on the theme Momentum, the event focused on helping dealers accelerate business growth by navigating change, building trust and earning loyalty in an automotive industry that continues to evolve at a rapid pace.

"Momentum is more than a theme. It's a mindset that empowers our franchisees to embrace change, strengthen customer relationships and build lasting loyalty in their communities," said Greg Bell, President of Tire Pros. "Throughout the conference, we focused on providing practical strategies, tools and insights that help independent dealers confidently navigate today's challenges while positioning their businesses for future success."

The conference began with a First-Time Attendee Breakfast, welcoming new franchisees and encouraging collaboration among members of the Tire Pros network.

A key focus of Saturday's General Session was understanding the pace of change within the automotive industry and preparing dealers for future opportunities. Through the lens of the conference's Momentum theme, attendees explored the evolution of technology, gained insights into the modern customer journey and discussed how changing consumer expectations are creating new opportunities to differentiate their businesses.

The conference tradeshow brought together leading manufacturers and suppliers, giving attendees the opportunity to learn about emerging products, technologies and business solutions while strengthening relationships with key vendor partners.

The event's keynote speaker, Jim Knight, shared lessons on leadership, culture and customer experience, encouraging attendees to build high-performing teams and create lasting customer loyalty in an increasingly competitive marketplace.

Sunday breakout sessions provided dealers with educational content on several of the industry's most important topics, including:

• Artificial Intelligence in Automotive: Exploring practical applications of AI and how technology can improve customer engagement and business operations.

• The Evolution of ADAS: Examining advancements in Advanced Driver Assistance Systems and the growing impact on vehicle maintenance and repair.

• TIA, Training and Right to Repair: Discussing industry training opportunities, workforce development and legislation affecting vehicle service and repair access.

Attendees also participated in a variety of afternoon activities designed to combine learning, networking and recreation. Offerings included a Profitability Bootcamp, golf tournament, waterpark experiences and additional opportunities for franchisees, vendors and Tire Pros leadership to connect and exchange ideas.

"The conversations and insights shared throughout this conference demonstrated the power of momentum," Bell said. "By helping our franchisees navigate change, build trust and earn loyalty, we're reinforcing what makes independent dealers successful and ensuring they have the support needed to grow for years to come."

From educational sessions and networking opportunities to peer collaboration and vendor engagement, the 2026 Tire Pros Conference reinforced the collective strength of the Tire Pros network and its commitment to helping franchisees build momentum in their businesses, their communities and the industry as a whole.

To learn more about Tire Pros, visit here.