Tire Pros Franchisees Unveil Strategy for a Changing Industry
Tire Pros, a subsidiary brand of American Tire Distributors (ATD), today announced the strategic plan to support its nationwide network of franchisees and position the brand to thrive in the evolving tire industry. Franchise owners joined Tire Pros and ATD leadership at the annual 2019 National Business Conference in Orlando, Florida to review new initiatives designed to increase store traffic, improve the efficiency of their operations and maximize business profitability. Throughout the conference, the presenters reinforced to Tire Pros dealers how leveraging the new tools and technologies will enable them to “Choose to Win” in the rapidly changing marketplace.
“Consumers will drive our future,” said Ryan Marsh, Chief Growth & Innovation Officer at ATD. “The choices we make today will ensure that Tire Pros and our franchisees are ideally positioned for the ways that consumers shop, including how they select their tire and automotive service retailer. We believe that there is so much at stake, but importantly, we believe that we can’t do this without one another. We are choosing to invest and to win together.”
Stuart Schuette, ATD’s President and CEO, provided all franchisees an overview of a number of initiatives the distributor will launch in 2019 to leverage technology and data in order to support its customers, especially its loyal Tire Pros franchisees.
Keynote speaker Brian Billick, former Super Bowl winning head coach of the Baltimore Ravens, shared the important message of working as a team. “There are three things that may up any team or organization: people, structure, and chemistry,” said Billick. “You have a winning combination in place when you combine the best players – all of you franchisees in the audience – with the winning game plan that Tire Pros is outlining today.”
Throughout the remainder of the Conference General Session, members of the ATD and Tire Pros leadership team, along with dealers leading the Tire Pros Mission-Based Councils, unveiled new tools and technologies to drive store traffic, enhance store operations and improve franchisee profitability. Highlights in each category included