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The most awarded tire brand in the US

Michelin tires have been ranked the #1 tire brand by industry experts and consumers alike, across major categories and segments. Please visit www.michelinman.com/auto/awards-and-recognition for more details.

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#1 Tire Brand

Recognized for Customer Satisfaction, Performance, Durability, Technology and Innovation

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#1 Tire Brand

Recognized for Customer Satisfaction, Performance, Durability, Technology and Innovation

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Access Michelin’s top-rated portfolio of offerings

The tires you trust, and your consumers ask for by name

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Michelin® Primacy® Family

This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.

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Michelin® Pilot® Sport Family

Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.

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Michelin® X-Ice® Snow Family

You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.

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Michelin® Pilot® Sport EV

Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.

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Michelin® Primacy® Family

This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.

Image
Michelin® Pilot® Sport Family

Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.

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Michelin® X-Ice® Snow Family

You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.

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Michelin® Pilot® Sport EV

Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.

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Get rewards

Programs and promotions

Michelin Alliance Associate Dealer Program

This program offers industry-leading financial rewards in support of your profitability on retail sales of MICHELIN®, BFGoodrich® and Uniroyal® tires

ATD Partner Program

Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities. 
More simplicity.