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Award winning tire manufacturer

Recognized as leaders throughout the industry.

2022 J.D. Power Customer Service
Top ranking in the truck/utility segment
2022 J.D. Power Customer Service
Top ranking in the truck/utility segment
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Your Next becomes possible with BFGoodrich® tires

We are a community of racers, wrenchers, builders, surfers, snowboarders, mountain bikers and much more. See what happens when passions combine to harness the power of BFGoodrich’s engineering.

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BFGoodrich A
All-Terrain T/A ® KO2

BFGoodrich's toughest All-Terrain tire. Ever. The toughest all- terrain tires proven to get you anywhere you want to go. Now backed by a 50,000-mile warranty and 60-day satisfaction guarantee.

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Trail Terrain T/A® Tire
Trail Terrain T/A®

We’ve engineered our latest tire for both on-road performance and light off-road situations.
We’re ready to take on the world as you see fit.

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Advantage Control™
Advantage Control™

Gives you the peace of mind to roam confidently. Delivering all-season traction and everyday control, backed by 150 years of brand credibility.

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Mud-Terrain T/A KM3™
Mud-Terrain T/A KM3™

Take on earth’s toughest terrain with advanced Krawl-TEK compound that enhances grip on rock and slick surfaces, with 8% better traction. Plus, a Linear Flex Zone allows the tire to flex and envelop objects in aired-down driving situations.

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BFGoodrich A
All-Terrain T/A ® KO2

BFGoodrich's toughest All-Terrain tire. Ever. The toughest all- terrain tires proven to get you anywhere you want to go. Now backed by a 50,000-mile warranty and 60-day satisfaction guarantee.

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Trail Terrain T/A® Tire
Trail Terrain T/A®

We’ve engineered our latest tire for both on-road performance and light off-road situations.
We’re ready to take on the world as you see fit.

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Advantage Control™
Advantage Control™

Gives you the peace of mind to roam confidently. Delivering all-season traction and everyday control, backed by 150 years of brand credibility.

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Mud-Terrain T/A KM3™
Mud-Terrain T/A KM3™

Take on earth’s toughest terrain with advanced Krawl-TEK compound that enhances grip on rock and slick surfaces, with 8% better traction. Plus, a Linear Flex Zone allows the tire to flex and envelop objects in aired-down driving situations.

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Get rewards

Programs and promotions

Michelin Alliance Associate Dealer Program

This program offers industry-leading financial rewards in support of your profitability on retail sales of MICHELIN®, BFGoodrich® and Uniroyal® tires.

2023 BFGoodrich Extreme Rewards Program

Earn SPIFF Dollar Rewards on select BFGoodrich tires including the NEW BFGoodrich HD-Terrain T/A KT. With 6 different tiers of rewards merchandise to choose from,  it’s never been easier to maximize your sales of Goodrich tires throughout the year!

ATD Partner Program

Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities. 
More simplicity.