ATD Launches Edge Wheels, Adding New Value-Focused Proprietary Brand
HUNTERSVILLE, N.C. — January 20, 2026 — American Tire Distributors (ATD), one of the largest independent suppliers to the replacement tire market, today announced the launch of Edge Wheels, a proprietary wheel brand offering high-quality designs in a wide range of sizes, styles and finishes for cars and light trucks.
Edge Wheels expands ATD's private-brand portfolio and delivers value-driven options for customers seeking stylish, reliable wheels in the aftermarket segment. Edge joins ATD's lineup of industry-leading proprietary wheels that includes TIS, Gear Offroad and Motiv Wheels.
Positioned as ATD's opening price point wheel brand, Edge Wheels feature modern styling and dependable performance for cars, light trucks and SUVs at an accessible price.
"Edge Wheels enables us to deliver strong value without compromising design or performance," said Marty Kennelly, vice president of product and procurement, proprietary brands at ATD. "These are on-trend wheels designed to perform where it matters, both on the street and off-road."
ATD is initially offering Edge Wheel in three styles available in painted, painted with milled accents and chrome-plated finishes. The Edge portfolio is expected to expand to a total of 12 styles as the full lineup comes online by the end of the year.
The first three off-road styles — Edge 301, 302 and 303 — are available now for the most popular light truck and off-road applications. The initial assortment focuses on high-demand sizes, bolt patterns and offsets to support fast inventory turns for dealers. Additional off-road and street styles will be introduced throughout 2026.
Edge Wheels will be available nationwide through ATD, with inventory stocked across 12 distribution points as additional styles and full production come online. ATD is offering free shipping on Edge Wheels.
