ATD Adds Falken Medium Truck Tires to Product Portfolio, Expanding Commercial Offering
Strengthened partnership and expanded access drive growth for dealers nationwide
Charlotte, NC — March 24, 2026 — American Tire Distributors (ATD), North America's leading tire distributor, today announced the addition of Falken medium truck tires to its product portfolio, expanding its commercial offering and strengthening its ability to serve dealers across key segments. This expansion builds on ATD's existing relationship with Falken Tires, further integrating the brand's lineup into ATD's distribution network. Falken Tires is a globally recognized tire brand with a nationwide distribution footprint, building its reputation through decades of performance innovation, motorsports success, and a strong focus on high-performance tire technology. The brand's continued investment in product development and dealer support aligns closely with ATD's commitment to delivering reliable, high-quality tires across its extensive dealer network.
With this addition, ATD will now offer commercial tires alongside the passenger and light truck products it already carries within the Falken Tires lineup, expanding its ability to serve both passenger, light truck and commercial segments. Medium truck tires, built for fleet and heavy-duty applications, complement ATD's existing Falken portfolio, broadening its product depth, giving dealers access to a more complete lineup through a single, scaled distribution network. This expansion also allows ATD to support a wider range of dealers beyond passenger and light truck-focused businesses and better meet diverse customer needs.
"This is an important step forward for the customers we serve," said Dave Goldman, SVP, Commercial Products - Sales at ATD. "Our dealers can now order Falken commercial tires from the majority of our distribution centers, giving them consistent, dependable access to the products that keep their fleet customers moving. This expansion reflects our continued focus on reliability, availability, and supporting our dealers with the products and service their customers depend on every day. We've been intentional about strengthening our relationship with Falken, and this next phase highlights both the progress we've made together and the opportunity ahead to deliver even greater value."
Through ATD's national distribution network, dealers will gain broader and more consistent access to the full Falken Tires catalog, particularly in regions where availability has historically been limited. This expanded coverage reinforces ATD's continued investment in inventory and service, ensuring dealers benefit from faster delivery, reliable stock levels, and the high-quality support their partners expect.
As ATD continues to evolve its portfolio and invest in its partnerships, the addition of Falken's commercial tires reinforces its focus on expanding access, strengthening alignment, and delivering long-term value for dealers.
