Pirelli
Power is nothing without control
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence, and a passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli is among the world’s major producers of tires and associated services and the only one focused solely on the Consumer tire market (which includes tires for cars, motorcycles, and bicycles).
Pirelli
Power is nothing without control
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence, and a passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli is among the world’s major producers of tires and associated services and the only one focused solely on the Consumer tire market (which includes tires for cars, motorcycles, and bicycles).
Award winning tire manufacturer
Recognized as leaders throughout the industry.
Performance for every mile
The next generation of tires designed to fit your needs.
P ZERO™ ALL SEASON (AS) PLUS 3
Pirelli PLUS line tires for the driving enthusiast. Keeping close to its family roots, the new P ZERO™ AS PLUS 3 prioritizes performance yet boasts mileage, being in the PLUS portfolio. It is built for enhanced handling and grip while offering outstanding treadwear and mileage backed by a 50,000 mile limited treadwear warranty. Your life is busy 365, this all-season tire is there to get you where you need to go season after season.
P ZERO™ ALL SEASON (AS) PLUS 3
Pirelli PLUS line tires for the driving enthusiast. Keeping close to its family roots, the new P ZERO™ AS PLUS 3 prioritizes performance yet boasts mileage, being in the PLUS portfolio. It is built for enhanced handling and grip while offering outstanding treadwear and mileage backed by a 50,000 mile limited treadwear warranty. Your life is busy 365, this all-season tire is there to get you where you need to go season after season.
SCORPION™ AS PLUS 3
This is Pirelli’s completely redesigned Touring All-Season tire for crossovers, sport utility vehicles, and pickup trucks. Part of Pirelli’s Plus line of products, the SCORPION™ AS PLUS 3 is designed to meet the needs of drivers in the North American market. It sports a new tread pattern, compound, and construction, and yields outstanding mileage and enhanced winter performance.
P7™ AS PLUS 3
This tire for sedans and coupes has been completely redesigned. Part of Pirelli’s Plus line of products, the P7™ AS PLUS 3 is designed to better meet the needs of drivers in the North American market. The new tread pattern, compound, and construction yields outstanding mileage. Enjoy enhanced winter performance, improved wet/dry handling, and increased comfort with a quieter ride.
WEATHERACTIVE™
Weather is welcome. Go beyond all season performance. Introducing the new WEATHERACTIVE™ range, available for passenger cars in the CINTURATO™ WEATHERACTIVE™ and CUV’s/SUV’s/pickup trucks in the SCORPION™ WEATHERACTIVE™. Engineered to perform better in snow compared to an all-season tire, this tire is backed by the Three Peak Mountain Snowflake rating (3PMSF).
P ZERO™ (PZ4)
The Pirelli P ZERO™ (PZ4) is a unique Ultra High Performance product combining Pirelli’s knowledge gained from our partnership with the top Original Equipment Manufacturer. The result is a Perfect Fit for the performance of each car. This tire meets many customization needs in terms of size, technology and seasonality. Available in two versions, to provide drivers with an incredibly customized experience.
SCORPION™ AS PLUS 3
This is Pirelli’s completely redesigned Touring All-Season tire for crossovers, sport utility vehicles, and pickup trucks. Part of Pirelli’s Plus line of products, the SCORPION™ AS PLUS 3 is designed to meet the needs of drivers in the North American market. It sports a new tread pattern, compound, and construction, and yields outstanding mileage and enhanced winter performance.
P7™ AS PLUS 3
This tire for sedans and coupes has been completely redesigned. Part of Pirelli’s Plus line of products, the P7™ AS PLUS 3 is designed to better meet the needs of drivers in the North American market. The new tread pattern, compound, and construction yields outstanding mileage. Enjoy enhanced winter performance, improved wet/dry handling, and increased comfort with a quieter ride.
WEATHERACTIVE™
Weather is welcome. Go beyond all season performance. Introducing the new WEATHERACTIVE™ range, available for passenger cars in the CINTURATO™ WEATHERACTIVE™ and CUV’s/SUV’s/pickup trucks in the SCORPION™ WEATHERACTIVE™. Engineered to perform better in snow compared to an all-season tire, this tire is backed by the Three Peak Mountain Snowflake rating (3PMSF).
P ZERO™ (PZ4)
The Pirelli P ZERO™ (PZ4) is a unique Ultra High Performance product combining Pirelli’s knowledge gained from our partnership with the top Original Equipment Manufacturer. The result is a Perfect Fit for the performance of each car. This tire meets many customization needs in terms of size, technology and seasonality. Available in two versions, to provide drivers with an incredibly customized experience.
Get rewards
Programs and promotions
Pirelli Full Throttle Associate Dealer Program
Exclusively for ATD—This program offers dealers a great opportunities to improve profits and boost sales by earning rewards on Pirelli tires purchased from ATD.
ATD Partner Program
Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities.
More simplicity.