Turn sales into rewards with:
Rewards & Programs
More rewards. More opportunities. More simplicity.
Gain a competitive edge by aligning your purchases with ATD. Eligible dealers that grow and commit program allegiance to ATD can earn Passenger and Light Truck purchase enhancements.
Fuel your sales with confident, happy, return consumers
Superior volume savings
Build your brand selling the products your consumers demand
Our long-held relationships with the top manufacturers mean you get superior volume savings, business and marketing support, and unrivaled product selection, making our exclusive dealer programs second to none.
The ATD winning formula
Activate your business
ATD’s Activate program has more rewards and more opportunities for your business to gain a competitive edge in multiple ways. With our growth bonus, nationwide warranty programs, convenient financing solutions, roadside assistance, and more. Fast-track your goals and see a better return on every transaction.
Save time and make money
Manage your incentives in one place
Easily monitor all your ATD rebates with just a few clicks. You’ll have a dealer dashboard, detailed views, and reports on what you need to know at your fingertips. You’ll also earn rewards on the sales you're already making.
ATD Partner Program
Elevating rewards and incentives
A dynamic initiative designed to elevate rewards and incentives for our loyal customers. This exclusive program not only ensures increased quarterly payouts but also presents exciting opportunities to win dream vacations. We are committed to rewarding loyalty by offering a range of lucrative benefits for you along with some that enrich the overall customer experience.