Articles

Education

May 21, 2025

Summer Tires vs. All-Season Tires: What's Best for Your Vehicle This Summer?

When warm weather rolls in, many drivers wonder: Should I switch to summer tires or stick with my all-season tires? Learn the key differences between summer tires and all-season tires. Discover the benefits, myths, and how to choose the best tires for your vehicle and driving habits this summer.

Business

May 14, 2025

The Milestones that Shaped ATD

Explore the 90-year journey of American Tire Distributors (ATD) from its humble beginnings in 1935 to becoming a national leader in tire distribution. Discover key milestones, strategic expansions, and the company’s resilience in driving the tire industry forward.

Business

April 10, 2025

Are Tire Dealer Loyalty Programs Worth It?

Tire dealers face increasing pressure to grow revenue, retain customers, and stay competitive in a crowded market. But one strategy stands out for its proven return on investment (ROI): loyalty and rewards programs. More than just perks, the right rewards program acts as a built-in growth engine—encouraging repeat purchases, rewarding sales growth, and driving brand loyalty. In 2025, loyalty programs aren’t just a bonus, they’re a strategic advantage. And there’s no better time to invest. While inflation has cooled to 2.8% year-over-year as of February 2025 (source), consumer confidence has dropped (source). That’s why forward-thinking tire dealers are turning to customer rewards programs to strengthen margins and drive future growth—regardless of market conditions.

Hercules

April 7, 2025

Hercules Tires Enters Rugged Terrain Market with All-New TIS RT1 by Hercules

HUNTERSVILLE, N.C. – April 7, 2025 – Hercules Tires proudly announces the launch of the TIS RT1 by Hercules, a groundbreaking rugged terrain tire designed to bridge the gap between all-terrain and mud-terrain performance. Engineered for light trucks, SUVs, and crossovers, the TIS RT1 by Hercules delivers superior off-road capability without sacrificing on-road comfort.

Education

March 20, 2025

Nitrogen vs. Air in Tires: Which Is Better for Your Vehicle?

Wondering whether nitrogen or air is better for your tires? Learn the key differences, pros and cons, and myths vs. facts to make an informed decision.

Business

November 27, 2024

American Tire Distributors Enters Asset Purchase Agreement with Ad Hoc Lender Group

HUNTERSVILLE, N.C., November 27, 2024 – American Tire Distributors, Inc. (“ATD” or the “Company”) today announced that it has entered into a “stalking horse” asset purchase agreement (the “APA”) with a buyer entity supported by certain of its prepetition lenders, including credit funds and accounts managed by Guggenheim Partners Investment Management, LLC, KKR, Monarch Alternative Capital LP, Sculptor Capital Management, Inc., and Silver Point Capital, L.P. (collectively, the “Ad Hoc Lender Group”).

Business

October 22, 2024

American Tire Distributors Enters Agreement to Transition Ownership and Position Business as a Stronger Partner to Manufacturers and Retail Customers

HUNTERSVILLE, N.C., October 22, 2024 – American Tire Distributors, Inc. (“ATD” or the “Company”) today announced that it is implementing specific steps to maximize value and strengthen the Company’s financial foundation as it continues supporting manufacturer partners and customers across its nationwide distribution network.

Education

September 26, 2024

Time to store your summer tires

Your guide to properly storing sumer/UHP tires to preserve their longevity and performance. We walk you through cleaning the tires and wheels, choosing a suitable storage location, and ultimately prolonging tire life and ensuring safety upon remounting.

Business

September 11, 2024

GSF + ATD: Serving Meals of Gratitude and Presenting Grants for First Responders

Actor & Humanitarian Gary Sinise, a steadfast supporter of our nation’s defenders for over 40 years, was inspired to amplify his support of first responders following the events of 9/11 when they ran towards danger to save lives.

Culture

September 6, 2024

Behind the Wheel: Celebrating Our Drivers

Our drivers keep the heart in our company.

Education

August 14, 2024

How to read your tire’s size

Reading tire sidewalls can be tricky and confusing. We want to provide you with a graphic to easily understand tires and their language. Afterall, Tire is our middle name.

Business

June 27, 2024

Opens First Regional Distribution Center in McDonough

Yesterday, American Tire Distributors, Inc. (ATD) celebrated the grand opening of its first regional distribution center (RDC) in McDonough, Georgia. This facility marks a new chapter for ATD as it expands its distribution capabilities in the southeastern United States with “the Network of the Future.”

Culture

June 18, 2024

Be you, with us at ATD

Six months have flown, and the event calendar has been full. We celebrate and come together throughout the year to celebrate many occasions.

Education

June 11, 2024

How to do a smokey burnout

Now you are wondering HOW do you make that white smoke billow out from under the tires?

Culture

June 3, 2024

Celebrating our Five-Year Anniversary of Supporting Our Nation’s Heroes and the Gary Sinise Foundation

American Tire Distributors (ATD) is proud to announce the five-year anniversary of its support of the Gary Sinise Foundation (GSF), a nonprofit organization committed to serving our nation's defenders, veterans, first responders, their families and those in need. ATD is partnering with customers, vendors, and associates to raise funds for the Foundation during the Summer for Heroes giving campaign.

Business

May 15, 2024

Meet ATD's award-winning customer service team

Meet our remarkable team of Customer Service Representatives whose dedication and empathy shine through every call and query.

Business

May 7, 2024

Recognized for Business, Customer Service, and Sustainability Accomplishments

Today, American Tire Distributors (ATD) announced it has been honored with seven awards thus far in 2024.

Culture

May 1, 2024

ATD’s 5K for Heros & Spring Festival

On Saturday April 27, 2024 our associates put on their running shoes for our 5K for Heroes, benefiting the  Gary Sinise Foundation at the Huntersville Field Support Center!

Sustainability

April 22, 2024

Earth Month: Building A Better Tomorrow

Our commitment to sustainability principles is at the heart of what we do to achieve a brighter tomorrow. These principles act together as a compass needle pointing us toward our goals.

Education

April 19, 2024

What are tires made of?

Have you always wondered what tires are made of? Short answer, 100s of different materials. Roll on into the article to read just what each ingredient is and how it helps your tire performance.

Culture

April 11, 2024

Why should YOU consider ATD in your career search?

The three main reasons you should apply for the open job at ATD that you have saved. We could list a lot more reasons, but we will start with three.

Education

April 5, 2024

8 Expert Tips For Wet Road Driving

Do you know how to drive safe in wet conditions? We want to give you 8 simple tips to make you more comfortable.

Sustainability

March 21, 2024

Where our tires go to die

We are committed to sustainability. We work to repurpose scrap tires into valuable materials, reducing emissions and promoting highway safety. By expanding tire recycling services across the U.S. and collaborating with partners, we’re revolutionize tire circularity, transforming waste into new products while adhering to state regulations.

Education

March 14, 2024

Time to store your winter tires

Your guide to properly storing winter tires to preserve their longevity and performance. We walk you through cleaning the tires and wheels, choosing a suitable storage location, and ultimately prolonging tire life and ensuring safety upon remounting.

Education

February 27, 2024

Improve your gas mileage with one simple trick

Learn how to save money and boost your car's efficiency with just a little air! Did you know that for every missing psi from your tires, you're losing gas mileage? Plus, under-inflated tires wear out 10% faster! Grab a gauge, follow our simple steps, and keep those tires happy and your wallet fuller.

Culture

February 23, 2024

The values that drive us

At ATD, every day we strive to live our iCare values. This is our ongoing commitment to honesty, integrity, and professionalism which guides everything we do, and those values have helped to build the bonds of trust between ATD, our customers, and our community for more than 80 years.

Education

February 15, 2024

Do you really need to “break in” new tires?

Have you ever wondered whether new tires need a break-in period such as new shoes. While a formal break-in isn't mandatory, the initial 100 miles are crucial for allowing the tires to acclimate to the vehicle, ensuring an even distribution of mold-release agents. We want to provide you with specific guidelines for all tire types, emphasizing the importance of a short break-in period to maximize tire longevity and performance.

Business

February 5, 2024

Explore Our New Wheels Product Catalog

We are thrilled to present our 2024 wheel product catalog, showcasing a range of additions and brand changes. We will take you through our exclusive brand highlights, new products, and how you can get your hands on a copy. Let’s roll on!

Business

February 1, 2024

Insights from Stuart Schuette, President & CEO

In the recent Forbes article, Four Digital Advancements That Will Improve Automotive Service Everywhere, Radius has taken the spotlight.

Education

January 25, 2024

Mismatched Tires: The Do's and Don'ts

The decision of replacing tires after a flat – what should you do? Focus on the choice between replacing two or all four. For all-wheel-drive vehicles, maintaining uniform tread depth is crucial to prevent drivetrain damage. The recommendation is to use the same brand, type, and size for all AWD tires to ensure system harmony. In two-wheel-drive scenarios, place new tires on the rear for enhanced hydroplaning resistance, along with the importance of maintaining tire uniformity for optimal vehicle performance.

Business

January 15, 2024

Hercules Tires Announces Enhanced Touring All-Season Tire: The Roadtour Connect AS

Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Roadtour Connect AS, the highly anticipated successor to the beloved Roadtour 455 and Roadtour 455 Sport.

Business

January 15, 2024

Hercules Tires Announces the Terra Trac Cross-V AW: The Ultimate All-Weather Tire Solution for Confident Highway Driving

Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Terra Trac® Cross-V AW, the brand’s first all-weather highway tire designed for crossovers, SUV’s and light trucks.

Business

December 21, 2023

The Leadership Playbook for Supply Chain Managers featuring Moid Alwy

As seen in Inbound Logistics, supply chain leaders across the industry share their perspective on what makes a winning supply chain leader.

Business

December 19, 2023

The Power and Benefits of Radius

Radius, now available to all ATD (American Tire Distributors) customers, revolutionizes the way automotive businesses operate by providing a unified platform for essential tools and data. In this article, we’ll dive into the many benefits of Radius, and how we’re enhancing efficiency, reducing expenses, and fostering growth for all our customers.

Education

December 15, 2023

Jingle All the Way: Your Ultimate Guide to Holiday Road Trip Tire Prep!

Gifts are neatly wrapped, the pup is in the backseat with a bow tie that rivals Santa's, and you’re all set to sleigh your way to the family's festivities! But before you take that traffic-filled road trip, we want to help save you money and headaches down the road. Here are a few tips to make sure your tires are prepared to get you on your ultimate family holiday vacation.

Culture

December 12, 2023

Ensuring your "Power Strategists" can unlock transformational outcomes

Today's rapidly changing business environment requires organizations to be agile and adaptable. Dive in to learn how ATD drives employee engagement and organizational success. Rebecca Sinclair, our Chief People & Corporate Affairs Officer, shares how ensuring your company's "Power Strategists" can unlock transformational outcomes with Fast Company.

Culture

December 11, 2023

American Tire Distributors, Customers, and Partners Pair Up with the Gary Sinise Foundation on Giving Tuesday

Challenge gift from ATD helped national nonprofit raise $3.4 million for programs supporting veterans, active-duty military, first responders, and their families

November 2, 2023

American Tire Distributors Partners with Steer to Revolutionize Marketing Operations in the Tire Industry

Today, American Tire Distributors (ATD) announced a strategic partnership with Steer, a customer relationship management (CRM) and marketing communications platform. This partnership will bring first-class marketing technologies to ATD’s new digital hub, Radius, and allow customers to streamline their marketing operations.

Business

October 31, 2023

American Tire Distributors Launches Revolutionary Digital Hub

Today at The SEMA Show 2023, American Tire Distributors (ATD) announced the launch of ‘Radius,’ a new digital hub designed to integrate tires, parts, services, and solutions into one connected experience for the automotive aftermarket.

Business

October 27, 2023

Ryan Walsh Appointed Chief Financial Officer

Today, American Tire Distributors (ATD) announced that Ryan Walsh has been named Chief Financial Officer. In this role, Walsh will be responsible for leading ATD’s key finance operations, in addition to Enterprise Risk Management/Internal Audit.

Culture

October 2, 2023

HR Leaders Must Become Catalysts for Change

Rebecca talks through application for change in the modern economy also how HR should not merely serve as a support function but should act as a people-enablement function, becoming catalysts for change and curators of culture.

Awards

September 20, 2023

AMERICAN TIRE DISTRIBUTORS NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2023

American Tire Distributors (ATD) today announced it is among Newsweek's Top 100 Most Loved Workplaces® for the second year in a row. The compilation of 2023 Top 100 Most Loved Workplaces® is the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company.

Awards

September 20, 2023

American tire Distributors Honored as Winner of Two 2023 STEVIE® Awards For Great Employers

American Tire Distributors (ATD) has been named a Gold Award Winner in the Employer of the Year - Automotive & Transport Equipment category and a Bronze Award Winner in the Achievement in Workplace Health & Wellbeing category in the eighth annual Stevie® Awards for Great Employers.

Culture

September 13, 2023

American Tire Distributors And The Gary Sinise Foundation Host First Responder Appreciation Day To Honor Our Nation's Heros

American Tire Distributors (ATD) was the presenting sponsor for 'First Responder Appreciation Day' hosted by the Gary Sinise Foundation (GSF) on Sunday at the U.S. National Whitewater Center (5000 Whitewater Center Pkwy, Charlotte, NC 28214). While free to attend, donations made during the event supported GSF's initiatives, such as building custom homes for severely wounded heroes, honoring and supporting the families of our fallen, providing essential equipment and training for first responders, improving the mental wellness of our defenders, and more.

Awards

July 26, 2023

JULY 26, 2023 AMERICAN TIRE DISTRIBUTORS HONORED AS A 2023 ENVIRONMENT+ENERGY LEADER AWARD WINNER

Today, American Tire Distributors, Inc. (ATD) announced that it was named a winner in the 2023 Environment+Energy (E+E) Leader Awards program.

Awards

July 17, 2023

American Tire Distributors Recognized as One of the Nation’s Summer 2023 Best and Brightest Companies to Work For®

Today, American Tire Distributors (ATD) announced it has been named one of the Nation’s Summer 2023 Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR) for the second year in a row. ATD is one of 137 companies and organizations from across the nation that has been recognized as a leader in employment standards. Additionally, ATD was honored as one of the Top 101 Highest Scoring Companies in the Nation.

Hercules

July 17, 2023

Hercules Tires Unveils Enhanced Raptis R-T6 and Raptis R-T6X for Unparalleled All-Season Ultra-High Performance

Hercules Tire and Rubber Company today announced the launch of its revamped Raptis series, featuring the groundbreaking Raptis R-T6 and Raptis R-T6X. These new additions succeed the previous Raptis R-T5 and offer two distinct product lines with a wide range of options, meeting the demands of the growing Ultra High-Performance (UHP) all-season market.

Culture

July 13, 2023

American Tire Distributors Demonstrates Commitment to Sustainability with Release of ‘Catalysts for Change’ Report

Today, American Tire Distributors, Inc. (ATD) announced the release of its third annual sustainability report, 'Catalysts for Change.' The report describes ATD's achievements, industry leadership and progress in 2022 against the goals outlined in the inaugural 2020 report.

Sustainability

May 30, 2023

ATD Honored as Winner in 2023 Seal Business Sustainability Award for Environmental Initiatives®

Today, American Tire Distributors (ATD) announced that it was named a winner of the 2023 Seal Business Sustainability Award for Environmental Initiatives.

Sustainability

May 30, 2023

Honored as Award Winner in 2023 Seal Business Sustainability Award

Today, American Tire Distributors (ATD) announced that it was named a winner of the 2023 Seal Business Sustainability Award for Environmental Initiatives.

Community

May 22, 2023

American Tire Distributors Continues Support of Our Nation’s Heroes Through Gary Sinise Foundation

American Tire Distributors (ATD) is proud to announce its continued dedication to the Gary Sinise Foundation (GSF), a nonprofit organization committed to serving our nation’s defenders, veterans, first responders, their families and those in need. Through its third annual Summer for Heroes Giving Campaign, ATD and Tire Pros are working together to exceed last year’s donation of $1.5 million to GSF.

Business

April 28, 2023

ATD Honored as Silver Stevie Award Winner in 2023 American Business Awards

Today, American Tire Distributors (ATD) announced that it was named the winner of a Silver Stevie® Award in the Company of the Year - Automotive & Transport Equipment - Large category in The 21st Annual American Business Awards®.

Culture

April 26, 2023

ATD Recognized as One of Charlotte's 2023 Best and Brightest Companies to Work For®

Today, American Tire Distributors (ATD) announced it has been named one of Charlotte's 2023 Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR). ATD is one of four companies and organizations from the Charlotte metropolitan area that has been recognized as a leader in employment standards.

Logistics

April 13, 2023

ATD Introduces New Distribution Center in Louisville

American Tire Distributors, Inc. (ATD) celebrated the grand opening of its new Louisville distribution center (DC) with a ribbon-cutting ceremony yesterday. ATD has been operating in the Louisville market for more than 35 years and, with the opening of this new building, will continue demonstrating its long-term commitment to tire and auto service providers.

Sustainability

April 10, 2023

How one industry leader is changing the way tires are recycled

We rely on tires every day to get from Point A to Point B. While you may not think about tires until it's time to replace them, you can go to work, run errands and visit friends and family near and far because of tires. But what happens to your tires when it is time to replace them?

Logistics

March 9, 2023

ATD Revealed New Distribution Center in Salt Lake City at Ribbon Cutting Ceremony

American Tire Distributors, Inc. (ATD) celebrated the grand opening of its new distribution center (DC) yesterday during a ribbon-cutting ceremony. The 160,000-square-foot building, which employs more than 50 associates, allows ATD to better serve customers in the community.

Tire Pros

February 27, 2023

Tire Pros Announces New Programs, Enhanced Digital Platform for Dealers at 2023 Conference

Continuing to provide a comprehensive array of resources to help its 445 dealers grow, Tire Pros, a part of American Tire Distributors (ATD), unveiled new programs and additional digital tools at its 2023 Tire Pros conference held Feb. 22-24 in San Diego.

Hercules

December 15, 2022

Hercules Tires to Sponsor Mental Health Initiative Partnership with Six Collegiate Conferences Raises Awareness About Student-Athlete Mental Health

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), today announced it's teaming up with six college basketball conferences to raise awareness about the importance of mental health in the lives of student-athletes.

Culture

December 15, 2022

ATD Named "Best and Brightest" Companies in the Nation by National Association of Business Resources

American Tire Distributors (ATD) announced it has been named one of the Best and Brightest Companies to Work for in the Nation by the National Association for Business Resources.

Business

November 16, 2022

University and Professional Teams Awarded in Torqata's 'Reinvent the Wheel' Hackathon

A group of data scientists from Michelin, named Team Bib, won Torqata's "Reinvent the Wheel" Hackathon last Saturday. The Hackathon is a competition inviting some of the world's brightest data science minds to converge and solve a difficult data challenge for the automotive aftermarket. This year, the problem focused on sustainability and minimizing greenhouse gas (GHG) emissions in the recycling of millions of scrap tires collected in the United States every year.

Culture

November 4, 2022

ATD Named One of Charlotte’s 2022 Best and Brightest Companies to Work For®

Today, American Tire Distributors (ATD) announced that it has been named one of Charlotte’s 2022 Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR). ATD is one of 82 winning organizations from Charlotte, Denver, Miami, Nashville, New York, and the Pacific Northwest that will be honored during the virtual Best and Brightest Conference during the week of November 7, 2022.

Hercules

November 2, 2022

Hercules Tires Launches Max Traction Mud Terrain Tire for Jeeps and Light Trucks, Co-branded in Partnership with TIS OFFROAD

Hercules Tire and Rubber Company (HTR) announced the launch of its TIS TT1 by Hercules, a premium, maximum traction, all-season mud tire offering up to 26" rim diameter sizes. The new line will begin a phased launch in mid-November.

Community

October 17, 2022

ATD Continues Philanthropic Commitment, Donating More Than $1.5M to the Gary Sinise Foundation

Today, American Tire Distributors (ATD) announced that it raised more than $1.5M for the Gary Sinise Foundation (GSF), exceeding this year's fundraising goal and setting a new record for the largest amount of money ATD has ever raised for the organization. GSF is ATD's philanthropic partner dedicated to providing support to military service men and women, veterans, first responders and their families.

Culture

October 7, 2022

ATD Named Top 100 Most Loved Workplaces® for 2022 by Newsweek

Today, Newsweek announced American Tire Distributors Inc. (ATD) as one of its Top 100 Most Loved Workplaces® for 2022, ranking the leading tire distributor as #88. The list recognizes companies that put respect, care, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people that work for them.

Hercules

September 22, 2022

Hercules Tire & Rubber Company Celebrates 70th Anniversary

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), today will celebrate the company's 70th anniversary.

Business

September 12, 2022

ATD + Google + Continental to Host 'Reinvent the Wheel' Hackathon

The 24-hour competition invites college students and professionals specializing in data science at all experience levels to develop sustainable solutions that reduce the environmental impact of the tire and automotive aftermarket industry.

Community

September 9, 2022

ATD to Raise $1.5M for the Gary Sinise Foundation through Summer for Heroes Giving Campaign

ATD is honored to announce its increased commitment to the Gary Sinise Foundation (GSF), a nonprofit organization dedicated to serving the nation's defenders, veterans, first responders, their families and those in need. This year, ATD and Tire Pros are working together to raise $1.5 million, a 50% increase from 2021, to the Foundation through its "Summer for Heroes Giving Campaign.

Business

September 7, 2022

ATD Completes Sale of National Tire Distributors to Groupe Touchette Inc.

American Tire Distributors ("ATD") today announced the completion of the sale of its Canadian subsidiary, National Tire Distributors ("NTD"), to Groupe Touchette Inc. ("Groupe Touchette").

Business

August 16, 2022

ATD Expands Leadership Team, Names Chief Supply Chain Officer

American Tire Distributors, Inc. (ATD) today announced the expansion of its leadership team with the addition of Moid Alwy as Chief Supply Chain Officer. In this role, Alwy will oversee ATD's sprawling supply chain and evolve the vision and strategy for the supply chain's function and innovation.

Business

May 19, 2022

ATD to Acquire Monro, Inc.’s Tires Now Distribution Assets

American Tire Distributors ("ATD") and Monro, Inc. (Nasdaq: MNRO) ("Monro"), today announced that they have entered into a definitive agreement pursuant to which ATD will acquire Monro’s wholesale tire distribution assets, operating under the Tires Now name ("Tires Now").

Hercules

February 22, 2022

Hercules Tires Celebrates 70th Anniversary with Rebranding of Hercules, Ironman Brands

As part of its 70th anniversary celebration, Hercules® Tires, a subsidiary of American Tire Distributors (ATD), today announced a revitalization of its two core brands - Hercules Tires and Ironman Tires. The revitalization efforts encompass three main areas across the company: brand identity, brand positioning and product innovation.

Sustainability

December 17, 2021

ATD Named 2021 Green Supply Chain Award Recipient by Supply & Demand Chain Executive

American Tire Distributors (ATD) today announced it has been named a 2021 Green Supply Chain award recipient by Supply & Demand Chain Executive. The award recognizes companies that prioritize sustainability as core to their supply chain strategy.

Community

November 15, 2021

Spotlighting Mental Wellness Needs of America’s Military and First Responders, American Tire Distributors Doubles Fundraising Goal to Donate $1 Million to Gary Sinise Foundation’s Avalon Network

American Tire Distributors (ATD), the largest replacement tire distributor in North America, today announced a $1 million donation to the Gary Sinise Foundation (GSF), which supports service members, veterans, first responders, their families and those in need with programs designed to inspire and strengthen communities nationwide. The gift will support the Foundation’s newest initiative, the Avalon Network, which helps address the mental wellness needs of service members, veterans and first responders.

Business

November 8, 2021

ATD Congratulates Modern Tire Dealer’s “On the Rise” Award Winners

American Tire Distributors (ATD) is proud to congratulate three associates for being named Modern Tire Dealer’s "On the Rise" industry leaders. Blake Banton, Camilla Jesko and Bradley Youngdahl received the award that recognizes people under 40 who influence the livelihoods of independent tire dealers and help to propel the tire industry forward.

Hercules

November 2, 2021

Hercules Tires and TIS Wheels Launch New, Co-Branded Premium Utility Terrain Vehicle Tire

Hercules Tires, a subsidiary of American Tire Distributors (ATD), and TIS Wheels today announced the launch of its new co-branded premium Utility Terrain Vehicle (UTV) tire, the TIS UT1 by Hercules. It is the first UTV tire to be offered by Hercules Tires and will be available 2022’s first quarter.

Sustainability

October 28, 2021

ATD Releases Inaugural ESG Report

American Tire Distributors (ATD), the largest replacement tire distributor in North America, today released its first Environmental, Social, Governance (ESG) report. With its release, ATD commits to identify opportunities and invest in solutions that are designed to improve its holistic community impact while delivering unmatched customer service to the entire replacement tire ecosystem.

Business

October 25, 2021

ATD Successfully Closes Lending and Debt Refinancing, Signaling Strengthened Financial Position and Performance

American Tire Distributors (ATD), the largest replacement tire distributor in North America, today announced it has successfully closed the refinancing of its debt capital structure, including its existing Asset Based Line of Credit facility, and replacement and issuance of a new Term Loan B.

Hercules

October 12, 2021

Hercules Tires Partners with Esports Organization Team Liquid to Present New Competitive Series

Hercules Tires, a subsidiary of American Tire Distributors (ATD), and Team Liquid, a leading worldwide professional esports organization, today announced Hercules Tires as the official tire sponsor of the first-ever Hercules Tires Esports Invitational.

Hercules

July 15, 2021

Hercules Tires Launches Two New All-Terrain Tires

Hercules Tires, a subsidiary of American Tire Distributors (ATD), today announced the addition of two new all-terrain, all-season tires to the Terra Trac lineup.

Awards

July 8, 2021

ATD Featured on Selling Power’s “50 Best Companies to Sell For” List in 2021

American Tire Distributors (ATD) has been recognized on Selling Power’s "50 Best Companies to Sell For" List in 2021. This is the second year ATD has been ranked since 2019.

Community

May 31, 2021

ATD Announces Summer for Heroes Giving Campaign to Further Support the Gary Sinise Foundation

American Tire Distributors (ATD) is proud to once again partner with the Gary Sinise Foundation, a nonprofit organization whose mission is to serve our nation by honoring our defenders, veterans, first responders, their families, and those in need.

Logistics

April 29, 2021

ATD Recognized as 2021 Transportation Company of the Year by American Business Awards®

American Tire Distributors (ATD) was recognized for its role as a leader in the automotive aftermarket industry as the company was named a Gold Stevie Award winner in the Transportation Company of the Year category of the American Business Awards.

Business

March 2, 2021

Tirebuyer.com and Tirescanner.com Partner to Create New E-commerce Experience

In 2020, Hercules Tires launched an exclusive, multi-year partnership with 32 colleges and universities, spanning eight NCAA conferences, that was secured and activated through Van Wagner. Now, Hercules Tires, a subsidiary of American Tire Distributors (ATD), continues to build its legendary sports marketing portfolio with two additional sponsorships on the basketball court - the Hercules Tires Ultimate Fanatic Basketball Contest and Hercules Tires Big South Campus Tour.

Awards

March 1, 2021

ATD Recognized by Forbes, Among America’s Best Mid-Sized Employers

American Tire Distributors (ATD) was recognized by Forbes as one of America’s Best Mid-Sized Employers in 2021. This is the first year ATD has been honored with the ranking. ATD was ranked 374 of 500 mid-sized businesses, those with 1,000-5,000 employees. The Huntersville-based company was among the Top 15 Retail and Wholesale businesses on the list.

Hercules

February 17, 2021

Hercules Tires Strengthens Sports Marketing Portfolio One Basket at a Time

Tire Pros

December 22, 2020

ATD’s Tire Pros Ends 2020 with Continued Expansion Nationwide

Tire Pros a subsidiary of American Tire Distributors (ATD), and the nation's largest franchise network of independent tire dealers, announced the addition of 20 new store locations in Alabama, California, Georgia, Louisiana, Mississippi, Nevada, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Texas and Utah.

Business

December 17, 2020

A New Era of HR

From the COVID-19 pandemic to social unrest and the presidential election, the workforce has experienced more disruption and distraction in the last six months than ever before. 2020 has ushered in a new era for human resources with much of the workforce now remote and businesses seeking new ways to boost productivity and maintain company culture.

Hercules

November 30, 2020

Hercules Will Add Products, Build on Dealer Program in 2021

New products, program enhancements and additional support from American Tire Distributors Inc. (ATD) are some of the things that Hercules dealers can expect to see in 2021, says Josh Simpson, senior vice president, proprietary brands, ATD.

Business

October 23, 2020

ATD Wheels Virtual Open House Brings Latest in Wheels to Customers

The hottest in wheels was on display this week as American Tire Distributors (ATD), the largest independent tire distributor in the U.S., hosted its first-ever, fully interactive ATDWheels Virtual Open House on October 21–22.

Culture

September 25, 2020

ATD’s Rebecca Sinclair Featured on Evanta’s The Next Big Question Podcast

Rebecca Sinclair, Chief People and Communications Officer at American Tire Distributors (ATD), was a guest on Evanta's The Next Big Question as she and the hosts explored the impact of the digital revolution on corporate culture and what that means for HR Leaders.

Tire Pros

September 22, 2020

ATD’s Tire Pros Names BooneOakley its Agency of Record

Tire Pros, a subsidiary of American Tire Distributors (ATD), and the nation's largest franchise network of independent tire dealers, announced BooneOakley as its agency of record.

Business

September 15, 2020

ATD: Covid-19 is Shaping the Tire Supply Chain of the Future

In this episode of Tire Review's What's Treading podcast, we talk to supply chain experts from American Tire Distributors about navigating supply and demand during the pandemic and what they see needs to be improved in the tire supply chain for a more efficient future.

Business

August 5, 2020

ATD: Supply chain thrives in 'flexible ecosystem'

Today, the supply chain that begins on a rubber plantation in Southeast Asia, eventually moves to a tire manufacturing plant somewhere across the globe and finally ends on the wheels of.

Business

August 5, 2020

ATD: Supply chain thrives in 'flexible ecosystem'

Today, the supply chain that begins on a rubber plantation in Southeast Asia, eventually moves to a tire manufacturing plant somewhere across the globe and finally ends on the wheels of.

Logistics

August 1, 2020

The Tire Supply Chain of Tomorrow

As the tire supply chain recovers from disruptions presented by the coronavirus pandemic, it’s more imperative than ever for manufacturers, distributors and retailers to look to the future.

Logistics

August 1, 2020

The Tire Supply Chain of Tomorrow

As the tire supply chain recovers from disruptions presented by the coronavirus pandemic, it's more imperative than ever for manufacturers, distributors and retailers to look to the future and rethink traditional strategies.

Business

July 8, 2020

ATD Rolls Out New Tools, Analytics to Help Grow Business

American Tire Distributors (ATD), has spent the last several years - especially over the last five months - inventing, refining and promoting a set of technological tools to help its customer network of independent dealers grow their business.

Business

June 26, 2020

National Tire Distributors Wins Burlington Chamber’s 2020 Business Excellence Award

National Tire Distributors Inc. (NTD), a subsidiary of American Tire Distributors (ATD), is proud to announce its receipt of The Burlington Chamber of Commerce's Business Excellence Award in the wholesale category during the virtual 2020 Business Excellence Awards Gala held on June 23, 2020.

Tire Pros

June 17, 2020

ATD’s Tire Pros Expands During Unprecedented Times

Tire Pros, a subsidiary of American Tire Distributors (ATD) and the nation's largest franchise network of independent tire dealers, announced the addition of ten new store locations in Arizona, Maryland, New York, North Carolina, Ohio, South Carolina, Texas and Utah.

Hercules

April 30, 2020

Hercules Tires Welcomes Newest Member of Avalanche Winter Tire Family, Avalanche TT

Hercules Tires announced today the launch of the newest member of the Avalanche winter tire family, the Avalanche TT.

Awards

April 27, 2020

ATD Honored as Bronze Stevie® Award Winner for Sales and Customer Service

American Tire Distributors (ATD), the largest independent tire distributor in the U.S., was awarded a Bronze Stevie Award in the Best Use of Technology in Sales category at the 14th annual Stevie Awards for Sales & Customer Service.

Tire Pros

April 27, 2020

Tire Pros Unveils New Tools, Technologies, Analytics Capabilities

Tire Pros a subsidiary of American Tire Distributors (ATD), unveiled a new suite of analytics capabilities, tools and technologies to support its nationwide network of franchisees and position the brand to continue connecting to the future at its annual 2020 National Business Conference in Phoenix.

Hercules

February 6, 2020

Hercules Tires Announces Year - Round Sports Partnership with Van Wagner

Hercules Tires a subsidiary of American Tire Distributors (ATD), and Van Wagner announced today a leading-edge exclusive multi-year partnership spanning eight NCAA conferences and 32 colleges and universities.

Tire Pros

January 15, 2020

ATD’s Tire Pros Expands By 22 New Locations

JR Motorsports announced today they have entered into a key partnership in 2021 with Tire Pros, the nation’s largest franchise network of independent tire dealers, and a subsidiary of American Tire Distributors (ATD). The addition of Tire Pros brings a unique alliance together to market the franchise brand across several JRM assets on and off the racetrack.

Tire Pros

January 15, 2020

ATD's Tire Pros Expands By 22 New Locations

Tire Pros, a subsidiary of American Tire Distributors (ATD), the nation's largest franchise network of independent tire dealers, announced its continued expansion with the addition of 22 new store locations in Arkansas, California, Colorado, Delaware, Florida, Georgia, Maryland, Mississippi, Missouri, Nebraska, Texas, Utah, Virginia, and Washington

Hercules

January 9, 2020

Hercules Tires adds to Terra Trac® series with new HPT tire, AT II now with 3PMS

Hercules Tires today announced its newest additions to the Terra Trac series the revamped Terra Trac ATII now with 3PMS and the all new Terra Trac HPT.

Awards

December 6, 2019

National Tire Distributors Wins Hamilton-Niagara’s Top Employers 2020 Award

National Tire Distributors Inc. (NTD), a subsidiary of American Tire Distributors (ATD), has been named as one of Hamilton-Niagara's Top Employers for 2020. NTD credits its associates for this achievement.

Community

October 11, 2019

ATD 30th Annual Charity Golf Classic Raises $250,000 for Gary Sinise Foundation

American Tire Distributors (ATD), one of the largest independent suppliers of tires to the replacement tire market, joined its vendor partners in friendly competition to support the company's long-standing commitment to supporting "Everyday Heroes," or those who drive and arrive first to the scene of a crisis or natural disasters in communities across the globe.

Hercules

October 9, 2019

Hercules Tires adds to Strong Guard® series with all-new HDO regional open shoulder drive tire

Hercules Tires, a subsidiary of American Tire Distributors (ATD), today launched the newest addition to the Strong Guard premium truck tire family the Strong Guard HDO. The new Strong Guard HDO regional drive tire offers an open shoulder tire for medium trucks featuring new compounds and technologies that deliver dependable traction and extended mileage. With an exclusive tread and sidewall design, the Strong Guard HDO also features a curb guard for high scrub applications along with specially angled grooves on the shoulder lugs to help repel stones from the base of the tread.

Awards

September 23, 2019

ATD Named Charlotte Business Journal’s 2019 Best in HR Awards

American Tire Distributors (ATD), one of the largest independent suppliers of tires to the replacement tire market, today announced that it has been named a recipient of Charlotte Business Journal's (CBJ) 2019 Best in Human Resources (HR) Awards.

Hercules

September 9, 2019

Hercules Tires launches industry’s first dedicated winter tire for CUV’s and SUV’s

Tires, a subsidiary of American Tire Distributors (ATD), today launched the industry's first dedicated winter tire for CUVs and SUVs the Hercules Avalanche XUV. The new Avalanche XUV builds on the legacy of the previous generation Avalanche X-Treme tire line by optimizing vehicle performance so SUV and CUV drivers can handle winter's worst.

Sustainability

August 29, 2019

ATD Selects Penske Truck Leasing to Pilot Electric Truck

American Tire Distributors (ATD), one of the largest independent suppliers of tires to the replacement tire market, today announced a collaboration with Penske Truck Leasing, a leading global transportation provider, to test electric trucks in the Southern California market. The partnership will consist of a three-month electric vehicle pilot at ATD's Santa Fe Springs location.

Tire Pros

July 29, 2019

ATD’s Tire Pros Unveils Seven New Locations

Tire Pros, a subsidiary of American Tire Distributors (ATD) and the nation's largest franchise network of independent tire dealers, announced the addition of seven new store locations in California, Alabama, Texas, Nevada, Arizona and Pennsylvania.

Business

May 24, 2019

ATD Realigns Senior Leadership Team

American Tire Distributors (ATD) today announced a realignment of its senior leadership team in a move that both reflects the company's evolution to date and accelerates the company's ongoing transformation to becoming the most connected and insightful automotive solutions provider in the industry.

Tire Pros

May 15, 2019

ATD’s Tire Pros Welcomes Seven New Locations Coast to Coast

Tire Pros, a subsidiary of American Tire Distributors (ATD) and the nation's largest franchise network of independent tire dealers, today announced the addition of seven new store locations to its family of over 600 locations.

Awards

May 7, 2019

ATD’s Rebecca Sinclair named by HRO Today as a Leader of Distinction in Human Resources

American Tire Distributors (ATD) congratulates Rebecca Sinclair, the company's Chief People Officer, who yesterday was distinguished as one of the 2019 Top 20 North American Human Resource Leaders by HRO Today. Sinclair was recognized as a Leader of Distinction at the 6th annual HRO Today Forum in Washington, D.C.

Business

May 1, 2019

Lamb’s Tire Affirms ATD Partnership Essential to Success

American Tire Distributors (ATD) is one of the largest tire distributors in the world recognized for its unwavering commitment to helping its customers and partners thrive over the past 85 years. One such example of this can be found in south Austin, Texas at Lamb's Tire & Automotive. Passion, professionalism, and deep connection to local communities are requisite of small businesses and is a core tenant of Lamb's DNA. But in talking to Jim Ramsey, CEO at Lamb's, there is something else that is helping to drive his success: a partnership with ATD.

Awards

April 12, 2019

ATD’s Ivy Chin Honored by National Diversity Council as One of the Most Powerful Women in Tech

American Tire Distributors (ATD) congratulates Ivy Chin, the company's Chief Digital and Technology Officer, who yesterday was feted as one of the 50 Most Powerful Women in Technology by the influential National Diversity Council. Chin was recognized yesterday at the 15th Annual Diversity and Leadership Conference in Dallas.

Awards

April 5, 2019

ATD Wins Three Major Technology Awards

American Tire Distributors (ATD) announced today that in a presentation last night in Charlotte, N.C., ATD was presented with three prestigious Blue Diamond Award[s] for creating Business Impact through technology and for its contributions to Human Capital. These Blue Diamond Awards, judged and presented by the Charlotte Area Technology Collaborative (CATC), recognizes ATD for creating the greatest business value in the deployment and use of information technology systems and making major contributions to the development and recruitment of IT talent to the Charlotte area.

Business

April 4, 2019

Hackathon Takes on Tire Industry to Reinvent the Wheel

On a Friday night in late March, an empty warehouse in Charlotte, North Carolina became a hub for the disruption of the replacement tire industry, a major part of the $300 billion automotive aftermarket in the United States. For a city best known for the automotive innovations born on its storied NASCAR speedway, this was a very different scene: the seats were Herman Miller rather than Recaro, the action was in code on screens instead of high-banked concrete, and fueled by energy drinks and gourmet treats. Throughout the ersatz facility, fresh college graduates, young professionals, established data scientists sporting Ph.Ds and experienced developers hacked throughout the night at Reinvent the Wheel Data Hackathon sponsored by American Tire Distributors (ATD).

Tire Pros

March 28, 2019

Tire Pros Franchisees Unveil Strategy for a Changing Industry

Tire Pros, a subsidiary brand of American Tire Distributors (ATD), today announced the strategic plan to support its nationwide network of franchisees and position the brand to thrive in the evolving tire industry. Franchise owners joined Tire Pros and ATD leadership at the annual 2019 National Business Conference in Orlando, Florida to review new initiatives designed to increase store traffic, improve the efficiency of their operations and maximize business profitability. Throughout the conference, the presenters reinforced to Tire Pros dealers how leveraging the new tools and technologies will enable them to "Choose to Win" in the rapidly changing marketplace.

Hercules

February 13, 2019

Hercules Tires® Welcomes Will Rodgers Racing to Team Hercules

Hercules Tires, a subsidiary of American Tire Distributors (ATD), today announced the expansion of its motorsports participation with the addition of driver Will Rodgers of Will Rodgers Racing to the Team Hercules roster of UTV and sprint car racing partnerships.

Tire Pros

February 4, 2019

ATD’s Tire Pros Welcomes Nine New Franchise Locations

Tire Pros, a subsidiary of American Tire Distributors (ATD) and the nation's largest franchise network of elite independent tire dealers, today announced the opening of nine new franchisee locations in California, Idaho, Indiana, Louisiana, Oregon, Tennessee, Texas, Utah, and Virginia.

Logistics

November 7, 2018

ATD Cuts the Ribbon at Pennsylvania’s New Million-Square-Foot Mixing Warehouse

American Tire Distributors, Inc. (ATD) today celebrated the opening of its new one million-square-foot Pocono Mixing Warehouse in Blakeslee, Pennsylvania.

Tire Pros

November 5, 2018

ATD’s Tire Pros Announces Two New Franchise Locations In Washington State

Tire Pros, a subsidiary of American Tire Distributors (ATD) and the nation's largest franchise network of elite independent tire dealers, today announced the opening of two new locations in Washington state The Shop Tire Pros in Arlington and Factory Direct Tire Pros in Edmonds.

Hercules

October 23, 2018

Hercules Tires® Supports National Teen Driver Safety Week With #Drivesafe Video Contest

The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) has marked this week, October 21-27, National Teen Driver Safety Week to urge parents and teens to take the essential steps to prevent accidents behind the wheel.

Business

October 22, 2018

ATD Announces Official Distribution Date For Million-Square-Foot Mixing Warehouse

American Tire Distributors, Inc. (ATD) today announced that its new one million-square-foot Pocono Mixing Warehouse in Blakeslee, Pennsylvania will officially begin shipments on December 3, 2018.

Community

October 11, 2018

29th Annual ATD Charity Golf Classic Raises $180,000 For Local Charities

On Monday at Peninsula Golf Club in Cornelius, North Carolina, ATD associates and its vendor partners joined together in friendly competition to support the company's long-standing commitment to supporting organizations committed to improving the lives of people in the communities in which we live and work.

Business

September 20, 2018

ATD’s Tirebuyer Unveils Fresh Look, New Features To Take Complexity Out Of Tire Shopping

TireBuyer - an online tire retailer changing the way people buy tires and a subsidiary of American Tire Distributors (ATD) - today officially unveiled a new brand identity complementing recent developments to further enhance the shopping experience and help more consumers buy tires online through a new, insightful product recommendation engine, easy search tools, proprietary fitments, seasonal updates and deals and enhanced mobile compatibility for shoppers on the go.

Business

June 25, 2018

ATD Shares Its Vision With Its Associates - And MTD

When Stuart Schuette took over as CEO of American Tire Distributors Inc. (ATD) in January 2016, he had one goal: "to drive the innovation necessary to continue to grow the business and exceed our customers' expectations."

Tire Pros

June 20, 2018

Tire Pros Launches “Hassle Free” Brand Campaign

The new Tire Pros marketing campaign - which was previewed in February during the marketing group's eighth annual business conference in San Antonio - has kicked off with its simple, straightforward message. "Hassle Free. Guaranteed."

Business

May 22, 2018

The Facts About ATD

With tire distribution in the U.S. undergoing what may be a paradigm shift in the way wholesalers and retailers will do business together in the future, the largest of them all says its business is strong.

Business

April 24, 2018

How ATD Is planning to “offset the potential impact of Goodyear's actions”

ATD is reassuring customers it will be able to fill their needs for replacement tires following the news it will lose the Goodyear brand. ATD CEO Stuart Schuette outlined the company's plans in a letter sent to stakeholders on April 24.

Business

April 8, 2018

ATD has named Gail Sharps Myers as its general counsel

ATD has named Gail Sharps Myers, formerly with Snyder's-Lance Inc., as its general counsel.

Hercules

March 1, 2018

Hercules refreshes Dynatrac medium truck tire lineup

ATD's Hercules Tire subsidiary has refreshed its Dynatrac medium truck tire portfolio, comprising three drive, three steer and three all-position patterns covering cover long-haul, regional and mixed service applications.

Business

February 28, 2018

Councils roll out tools, initiatives during Tire Pros National Conference

It was a little more than a year ago when four groups of ATD's Tire Pros dealers began to meet regularly, each assigned a similar but distinctive task: Figure out opportunities within their group's topic to provide tools and services for dealers to be more successful.

Business

February 2, 2018

Ex-Ford CEO Mark Fields joins ATD’s board of directors

American Tire Distributors Inc. (ATD) has added former Ford Motor Co. CEO Mark Fields to its board of directors.

Business

March 4, 2025

American Tire Distributors a New Company with Committed Owners, Experienced Leadership Team, and Strong Financial Position

HUNTERSVILLE, N.C., March 4, 2025 – American Tire Distributors, one of the largest independent suppliers in the replacement tire market, has successfully completed a strategic sale of substantially all of its assets. Under the ownership of well-capitalized investors dedicated to achieving long-term success, the new company (the “New Company”) – which plans to do business as American Tire Distributors (“ATD”) – is set to accelerate growth and be a leader in the industry.

Business

February 11, 2025

American Tire Distributors Receives Court Approval for Sale to Lender Group

HUNTERSVILLE, N.C., February 11, 2025 – American Tire Distributors, Inc. (“ATD” or the “Company”) today announced that the U.S. Bankruptcy Court for the District of Delaware (the “Court”) has approved the sale of substantially all of the Company’s assets to a buyer entity formed by certain of the Company’s existing lenders (“the Purchaser”). Having received this approval, the Company expects to effectuate the sale by February 28, 2025, subject to customary closing conditions.

Education

October 8, 2024

Your EV tire choice matters

Unlock the secrets behind EV-specific tires and how they contribute to a quieter, smoother, and safer ride for electric vehicle enthusiasts. Start here!