


Rewards & Programs
More rewards. More opportunities. More simplicity.
Choose ATD as your primary distribution partner and begin unlocking exclusive promotions, rebates, and discounts across all brands. ATD makes it easy to stack your rewards and double up your savings on every day purchases. Begin earning today!
Turn sales into rewards with:
Exclusive programs
Cash incentives
Cost savings
Destination trips
Program attainment
Personalized experience

Fuel your sales with confident, happy, return consumers
Superior volume savings
Build your brand selling the products your consumers demand
Our long-held relationships with the top manufacturers mean you get superior volume savings, business and marketing support, and unrivaled product selection, making our exclusive dealer programs second to none.
Exclusive programs
Maximize your potential
Unlock exclusive benefits with our manufacturer programs custom designed to give you a competitive edge with high-quality products, limited time offers, and expert guidance every step of the way. Join us today and elevate your business to the next level.
- Michelin Alliance
- Nitto Enthusiast Circuit
- Yokohama Advantage
- Kumho Premium Fuel
- Toyo Driven
- Continental GOLD
- Cooper Medallion
- Hercules Power
- Mastercraft Century
- Firestone AG Dealer
- Falken FANATIC
- Hankook One
- GT Radial Smart

Drive sales, win big
Ready, set, GROW!
ATD dealers enrolled in our exclusive Q1 promotion have an opportunity to win big with every order through March 31, 2025.

The ATD winning formula
Activate your business
ATD’s Activate program has more rewards and more opportunities for your business to gain a competitive edge in multiple ways. Fast-track your goals and see a better return on every transaction. Earnmore reward dollars back in your pocket.

ATD Partner Program
Elevating rewards and incentives
A dynamic initiative designed to elevate rewards and incentives for our loyal customers. This exclusive program not only ensures increased quarterly payouts but also presents exciting opportunities to win dream vacations to global destinations. We're committed to rewarding loyalty by offering a range of lucrative benefits along with some that enrich your experience with ATD.


Save time and make money
Manage your incentives in one place
Easily monitor all your ATD rebates in just a few clicks with a dealer dashboard, detailed views, and reports on what you need to know at your fingertips. You’ll also earn rewards on the sales you're already making.

Retail Rewards
Money in your pocket
Get rewarded for ordering from ATD. Our Retail Rewards offers exclusive discounts and cash incentives, giving you the chance to earn perks just for purchasing the top tier tires your customer desires. Reliable partners and rewards that keep money in your pocket.
Largest network, broad selection
Drive growth
You want to grow you business and we want to help. With easy online ordering and fast delivery, we have the products and business services you need, all in one place.