Programs & Rewards
Practical, proven, scalable
With dealer programs and ATD’s Activate, you gain a competitive edge. We are your partner in the tire business, here to help you maximize your dollar power.
Programs & Rewards
Practical, proven, scalable
With dealer programs and ATD’s Activate, you gain a competitive edge. We are your partner in the tire business, here to help you maximize your dollar power.
Why ATD
Proven in the industry for 87 years
Our scale, coupled with our investments in leading technology and logistics distribution systems, allows us to provide the broadest assortment of tires, wheels, and shop supplies with same or next-day delivery for our customers.
Why ATD
Proven in the industry for 87 years
Our scale, coupled with our investments in leading technology and logistics distribution systems, allows us to provide the broadest assortment of tires, wheels, and shop supplies with same or next-day delivery for our customers.
ATD Partner Programs
More rewards. More opportunities. More simplicity.
Gain a competitive edge by aligning your purchases with ATD. Eligible dealers that grow and commit program allegiance to ATD can earn Passenger and Light Truck purchase enhancements.
Fuel your sales with confident, happy, return consumers
Superior volume savings
Build your brand selling the products your consumers demand
Our long-held relationships with the top manufacturers mean you get superior volume savings, business and marketing support, and unrivaled product selection, making our exclusive dealer programs second to none.
- Michelin Alliance
- Nitto Enthusiast Circuit
- Yokohama Advantage
- Toyo Driven
- Kumho Premium Fuel
- Continental GOLD
- Cooper Medallion
- Hercules Power
- Pirelli Full-Throttle
- Nexen Next Level
- Mastercraft Century
- MTMA
- Firestone AG Dealer
- Falken FANATIC
- Hankook One
- GT Radial Smart
The ATD winning formula
Activate your business
ATD’s Activate program has more rewards and more opportunities for your business to gain a competitive edge in multiple ways. You’ll have access to our trusted nationwide warranty programs, convenient financing solutions, roadside assistance, and more. Fast-track your goals and see a better return on every transaction.
Keep things moving and monitor performance
Maximize your profitability
More tools and
resources than ever
As an ATD Activate dealer, you and your business can directly benefit from additional industry-leading tools and resources designed to grow your business and bottom line. With your APEX dashboard, it's easy to track your dealer incentive and reward programs, starting now.
Our program has new enhancements that benefit you. Here’s what’s new:
- Growth Bonus: puts money in your pocket
- Partner Perks: gives you access to services and discounts
- Spark Training: connects your staff to training that accelerates sales
Fast-track your goals with:
National service warranty
24/7 roadside assistance
Road hazard protection
Tire Industry Assocation membership
Tire protection plan
Consumer financing
Automotive retailer rebates
Flat-rate shipping
Get discounts now
Save money with Partner Perks
Access savings at your home for the best vendor programs, services, and discounts around. With exclusive discounts and benefits from national service providers, Partner Perks leverages ATD’s buying power to reduce expenses and earn more revenue.
Spark knowledge, ignite sales
Increase sales with proven training
Learning that engages leads to more knowledge and better retention. Whether you’re making new hires, expanding the business, or reviewing the basics, our approach to training leads to a confident acceleration of sales.
Together we thrive
The rewards really add up
Retail Rewards helps you pursue real-time profit by aligning your salespeople with your sales objectives. It’s that simple. The program is flexible and enables you to smoothly
transition from your current program.
Simple and flexible
Earn more, starting now
Everyone benefits from our programs, incentives, and rewards. Your consumers get a great value. You and your business earn rewards. Not only that, your counter salespeople have the opportunity to earn monthly cash rewards as well.
Benefits include:
Monthly eligibility and payouts
Freedom to sign up with multiple manufacturers
Reloadable debit cards your staff can use anywhere
We’ve got you covered
We’ve got solutions for your shop
In addition to these incentives and rewards, ATD has solutions to help you
grow your business, get tires fast, and optimize inventory.
